21 Must-Have eCommerce Site Features

Are you making a model new eCommerce retailer in your small enterprise or looking for strategies to boost the efficiency of your current retailer?

Creating an eCommerce experience that is constructive to please your purchasers may be as simple as taking barely inspiration from the best eCommerce producers.

The following are 21 must-have choices for eCommerce websites.

Occasion producers have been chosen from The Excessive 50 eCommerce Companies inside the U.S. list revealed by Similarweb.

1. Individual-Nice Navigation

The necessary factor to serving purchasers to uncover the merchandise they need shortly is to provide a user-friendly navigation system.

Merchandise should be logically categorized, with the popular lessons listed first.

Screenshot from Sephora.com, March 2022

Sephora is conscious of how purchasers like to purchase.

Some notably seek out merchandise by a mannequin, whereas others retail by class. Their navigation bar shows this group, along with quick hyperlinks to low-cost and sale merchandise.

2. Website Search

Together with user-friendly navigation, site search is an attribute found on lots of the prime eCommerce websites.

It permits purchasers to bypass the navigation and search for exactly what they want.

example of site searchScreenshot from Nordstrom.com, March 2022

Nordstrom offers a site search with suggestions for widespread producers and merchandise that match what you enter.

Most site searches may be tracked using Google Analytics.

3. Footer Navigation

Have you thought-about one of many easiest methods to profit from your site’s footer to help purchasers uncover your prime merchandise?

Try a list of hyperlinks to the best merchandise, corporations, and knowledge that purchasers want to uncover.

example of footer navigationScreenshot from T-mobile.com, March 2022

T-Mobile makes use of its footer to direct purchasers to their social media profiles, English and Spanish websites, featured telephones and plans, help, and agency knowledge.

Their footer efficiently incorporates hyperlinks to all of the issues they want every purchaser and search crawler to search out from any internet web page all by their site.

4. Product Films

Together with video to your product pages can improve conversions.

In step with Assume With Google, over 50% of consumers said that online video helped them determine which mannequin or product to purchase.

Most eCommerce platforms allow retailers to add motion pictures and photos to their product pages.

example of product videosScreenshot from Apple.com, March 2022

Apple makes use of video to deal with choices of its latest iPhone on its product sales internet web page. Their use of high-quality product photographs and video help promote their merchandise online and in-store.

5. Product Opinions

Probably the most well-liked kind of user-generated content material materials found on eCommerce websites is product evaluations and scores.

This a part of an eCommerce product internet web page is important to provide social proof to prospects {{that a}} product will match their desires.

eBay permits purchasers to price and evaluate merchandise, displaying evaluations beneath the product descriptions and sponsored devices.

example of product reviewsScreenshot from eBay.com, March 2022

Completely different eBay prospects even have the selection to price evaluations as useful or not, shifting probably the greatest evaluations to the best of the itemizing on the product internet web page.

6. Generous Return Protection

Want to improve shopper confidence in the merchandise you promote? Present generous return protection and embody it in your product internet web page.

example of generous return policyScreenshot from Walmart.com, March 2022

Place it near your add-to cart button to increase the possibility that it will have an optimistic influence on the number of purchases.

7. FAQ For Merchandise

One different possibility to include user-generated content material materials into your eCommerce retailer is by together with a little bit of primarily probably the most ceaselessly requested questions by purchasers.

This half may additionally assist your retailer in fairly a couple of strategies.

  • Improve the number of product sales by answering your purchaser’s prime pre-sales questions about your merchandise.
  • Reduce the time period your buyer help has to spend on answering questions on merchandise, sooner than and after the acquisition.
example of FAQScreenshot from Amazon.com, March 2022

Amazon’s question and reply half on product pages give purchasers the facility to ask questions, reply to questions, and vote up probably the greatest questions to verify primarily probably the most ceaselessly requested ones that appear on the prime.

8. FAQ For The Retailer

Together with the FAQ to your product pages, consider together with a FAQ internet web page to your most necessary retailer.

This might cowl any of the ultimate questions people may ask about online privateness, security, funds, transport, returns, and different shopping issues.

example of faq for the storeScreenshot from Etsy.com, March 2022

Etsy offers options to primarily probably the most ceaselessly requested questions in its help center.

This protects their purchaser help crew from having to answer widespread questions and gives them further time to resolve difficult factors.

9. Order Monitoring

As quickly as your purchaser areas an order, the best question on their ideas is when will my order arrive.

Make it straightforward for purchasers to confirm their current order standing on your site.

example of order trackingScreenshot from Autozone.com, March 2022

AutoZone has an order monitoring internet web page that doesn’t require purchasers to log in.

They merely need their e-mail deal with and the order amount they acquired of their order affirmation e-mail.

10. E mail Select-In

In step with Mailchimp benchmarks, emails despatched by e-commerce corporations have a median open price of 15.68% and click-on the price of two.01%.

That’s important considering the revenue-generating potential eCommerce emails have.

For those that can’t get the company to make a purchase order on your site, considered one of many subsequent best conversions to your retailer will be to comprehend the client as a subscriber in your e-mail itemizing.

This is ready to allow you to realize them with future product sales and e mail promotions.

example of email opt inScreenshot from Samsung.com, March 2022

Samsung prompts companies to subscribe to their e-mail itemizing to acquire their latest offers using a pop-up.

One different technique eCommerce retailers can seize e-mail addresses is by together with an opt-in sort inside the header and footer of their site.

11. Push Notifications

For those who want to bypass spam filters and social media algorithms, the next best choice to seize your eCommerce retailer company as subscribers is through push notifications.

Push notification corporations allow companies to subscribe to your latest updates of their browser.

While you’ve gotten a promotion you want to notify subscribers of, you’ll ship a message that may be delivered to their notification center by their browser.

sample of push notificationsScreenshot from Shein.com

Shein is one among many e-commerce producers that permits companies to subscribe to push notifications.

As quickly as subscribed, the company will see the latest messages from Shein on their desktop notifications.

example of push notificationScreenshot of a push notification from Shein, March 2022

12. Chatbots

Certainly one of many benefits of working on an eCommerce site is its potential to generate revenue, 24 hours a day, 7 days each week, all 12 months lengthy. That moreover means providing help to your purchasers all through these hours as properly.

In step with LivePerson’s survey of 5,000 consumers, optimistic sentiment in regards to the utilization of chatbots nearly doubled between 2020 and 2021, from 31% to 61%.

Many eCommerce outlets use chatbots to assist web consumers with basic questions and navigate them to a particular product or help internet web page.

example of chatbotsScreenshot from Lowes.com, March 2022

Lowes makes use of an always-online educated, which is a computerized assistant with explicit prompts for the company to determine when looking for a particular reply, discovering a particular product, or fixing a basic buyer help inquiry.

13. Coupon Codes

Everyone knows that consumers normally search for coupon codes on Google when supplied with a coupon or low-value area on a checkout internet web page.

In America, 88% of consumers use coupons when shopping for, using coupon sites like slickdeals.com, groupon.com, and retailmenot.com.

For those who want to protect purchasers in your site all by the checkout course of, give them good gives by your particular person coupon codes.

example of site that uses coupon codesScreenshot from Victoriassecret.com, March 2022

Victoria’s Secret makes use of a bar on the prime of its site to deal with its latest provide.

When company click on on on View Supplies, they’ll get additional offers and coupon codes to make use of at checkout.

14. Product Availability Filters

Do you have gotten a variety of selections for purchasers concerning pickup or provide methods?

Give purchasers the facility to shortly uncover the merchandise that is obtainable with their preferred pickup or provide risk.

example of product availability filtersScreenshot from Walgreens.com, March 2022

Walgreens offers purchasers a merchandise availability filter that may sort merchandise primarily based totally on their pickup, same-day provide, transport, or in-stock availability. This gives you probably the greatest probability to rework purchasers primarily based totally on fast availability.

15. Mobile App

Together with having a mobile-friendly retailer for purchasers to make a purchase order from any gadget, moreover, consider having a mobile app for your retailer.

Mobile apps allow you to protect your mannequin in your purchaser’s mind, placing your app icon/mannequin emblem on the wise devices purchasers use most.

You mustn’t attend for purchasers to open up a browser or one different app for social media or e-mail to get your latest product sales messages.

You might push these promotional updates by the use of your app to any purchasers who have notifications turned on.

example of mobile appScreenshot from the Dwelling Depot app, March 2022

Dwelling Depot offers an app that permits purchasers to purchase merchandise online and have them shipped to their homes or reserved for in-store pickup.

16. Reward Registries

For those that search reward registries on Google, you will note dozens of well-known mannequin retailers.

Objective, Amazon, Walmart, Crate & Barrel, and Mattress, Tub, & Previous are just a few that appear on the first internet web page of SERPs.

Why are reward registries important to driving product sales? Let’s merely check out wedding ceremony registries for a second.

In step with The Knot 2020 Wedding ceremony Registry Analysis, 80% of respondents organize a wedding registry.

CNBC reported findings from Baird’s 2022 survey that Amazon leads as the best wedding ceremony registry provider with 45% itemizing penetration.

example of gift registriesScreenshot from Objective.com, March 2022

Objective offers reward registries for infants, weddings, and charities. You might as effectively create a personalized registry to have a great time on any occasion you choose.

17. Multilingual Help

In case your eCommerce retailer caters to purchasers in a particular space, you have gotten two selections to help the best languages spoken of their space:

  • Depend on Google Translate to help purchasers translate your site into their language.
  • Create a variety of variations of your site for explicit languages.
example of multilingual supportScreenshot from Xfinity.com, March 2022

Xfinity makes use of English on their www subdomain, and Spanish on their es subdomain.

Content material materials may be switched from English to Spanish using the En and Es hyperlinks within the precept navigation bar.

18. Loyalty Program

Do you want to improve purchaser retention? One choice to encourage people to purchase out of your eCommerce retailer as soon as extra is to provide a loyalty program.

These are typically free or paid packages the place purchasers get private or early entry to probably the greatest gives.

Many allow purchasers to accrue elements per purchase that lead to quite a few rewards, resembling a particular dollar amount off your subsequent purchase or a free product.

example of loyalty programScreenshot from Ulta.com, March 2022

Ulta is one among many producers that present a free rewards program for his or her loyal purchasers.

Purchasers will be part of gratis and earn elements redeemable for providers online and in-store.

19. Carousels

Whereas entrepreneurs won’t agree on the price of image and video carousels on the homepage, you will note many eCommerce producers use them.

Important retailers resembling Walmart, eBay, Dwelling Depot, Samsung, Wayfair, Lowes, Costco, Sam’s Membership, and Kohls have carousels with their latest promotions and product sales.

example of carouselsScreenshot from Chewy.com, March 2022

Chewy is one different eCommerce mannequin that includes a carousel on the homepage. Theirs promote reductions for auto-ship orders, healthful pet meals, flea & tick medicines, pet bedding, and additional.

20. Native Retailer Information

In case your eCommerce mannequin moreover has bodily retailer locations, you’ll improve offline product sales by together with particulars for the closest retailer to your site’s header.

This is ready to allow purchasers to purchase online, reserve for in-store select-up, or browse their native retailer inventory sooner than going to make an in-store purchase.

sample of local store informationScreenshot from Coscto.com, March 2022

Costco offers a hyperlink to the closest retailer primarily based in your zip code. Moreover, they present current retailer hours.

21. Non-public Information Protection

Counting on the place your eCommerce retailer depends on and the consumers that it serves, your site could have protection that notifies the company of the information that is collected about them on your site using cookies from the site and different analytics devices.

sample of personal data policyScreenshot from Michaels.com, March 2022

Michael’s e-commerce retailer reveals a popup advising company about cookie utilization to spice up a particular person’s experience and analyze site guests.

Visitors then have the selection to easily settle for the protection or modify their cookie preferences.

Start Creating Unbelievable Buying Experiences

It’s important to needless to say you don’t always should reinvent the wheel with a objective to current a unbelievable shopping for experience to your prospects.

It’s merely a matter of listening to your purchaser’s strategies and monitoring your opponents to see if new traits in e-commerce come up.

While you don’t have to try every new attribute your eCommerce platform has to provide, you want to look into people who your purchasers have come to anticipate from the best retailers in your vertical.

Combine your purchaser’s strategies with A/B testing to see what implementations drive further product sales and higher purchaser satisfaction.

Leave a Comment

Your email address will not be published.