Gaming and lifestyle brand XSET secures $15M in Series A funding

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XSET is saying it has closed a $15 million funding spherical for its gaming and way of life model.

The group will use the capital to spend money on new govt expertise, advertising and marketing and content material creation. The funding is led by LightWork Worldwide, a worldwide streetwear and way of life model holding firm. LightWork Worldwide additionally just lately backed streetwear manufacturers like 424, Spherical Two, Psychworld, No Emptiness Inn and Supervsn.

“The gaming way of life market has super potential globally, and we see XSET as the following large youth tradition model pushed by a high notch workforce. Not solely have they got many differentiating qualities from their opponents, additionally they fully align when it comes to our strategic imaginative and prescient in direction of making a formidable way of life model that transcends markets,” mentioned LightWork Worldwide’s Edward Zhou, in an announcement to GamesBeat. “We’re excited to accomplice with XSET as they proceed to construct a bridge between gaming, style and way of life. This shall be a key strategic alliance as we shall be actively partaking with the chief workforce to drive new income streams and to faucet our energy and assets in investments, sourcing, improvement, licensing and shops activations as they proceed to construct what we’ve little doubt goes to turn out to be Gen Z’s defining gaming way of life model.”

Comfortable anniversary, XSET

XSET itself is celebrating its 2nd anniversary. The corporate is each a gaming group and way of life model. It has esports athletes competing in over half a dozen video games on the highest ranges. Its flagship Valorant workforce, XSET Valorant, just lately turned the North American Champions within the Valorant Champions Tour.

XSET has partnerships with Ghost Way of life, SCUF Gaming, Roots Canada, HyperX, High quality Management Music, Respawn, Fanshark and Wahlburgers. The group additionally works with socially constructive causes, together with Huge Brothers Huge Sisters of America.

“XSET’s strategy from the start has been to construct a income and revenue targeted model whereas nonetheless leaning into our values of variety and inclusion,” mentioned XSET Boss Greg Selkoe.

The funding spherical additionally contains an enormous quantity of different buyers. Alpha Sigma Capital, Apex Capital Companions, Baron Davis Enterprises, Breakaway Ventures, Idea Artwork Home, Gaingels, Gee Roberson Administration, GuildFi, High quality Management, TheAlliance, Swae Lee, Thoughts Soften Media, Whitwell & Co, Worldwide Wes and Younger Cash all contributed.

Six NFL athletes additionally contributed to the spherical. Ezekiel Elliott, Justin Simons, Adrian Colbert, Alkho Witherspoon, Ndamukong Suh, and Kyle Van Noy all contributed as people.

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