Best AI Copywriting Tools Update in 2022

A  graphic saying 5 AI copywriting tools to make writing content easier.

Copywriting is difficult. Whether or not you’re writing product descriptions or PPC adverts, there’s an enormous quantity of labour concerned, and the repetitive nature of the duties can drain your creativity. That’s the place AI Copywriting is available.

Might you give a machine just a few directions and let it generate participating copy whilst you’re specializing in extra urgent duties?

Properly, now it’s doable, because of AI Copywriting instruments powered by machine studying. Let me introduce you to the way it works and the way it may remodel your content material advertising technique.

What Is AI Copywriting and How Does It Work?

AI Copywriting is basically pc-generated writing created utilizing pure language processing instruments.

First, you determine what you need to write about and the kind of content material you want. This could possibly be something from a weblog put up to a brief advert. Then, you set sure parameters for the AI device to comply with. For instance, possibly you determine you desire a social media put up promoting a brand new yoga class.

As soon as the machine receives the directions, it generates content material based mostly on these parameters by analyzing related preexisting content material from across the internet and processing it into one thing new and plagiarism-free.

Since AI has develop into a agency a part of the advertising world, you’ll be able to guess that many corporations are utilizing it to their benefit.

The issue is lots of copy can seem formulaic, making it tough to face out from rivals. Nonetheless, by utilizing AI, funding firm Vanguard created personalized ads to discover which adverts resonated with its viewers.

The outcome? A 15 % improve in conversion charges.

In the event you assume that’s spectacular, then let’s look at the American Marketing Association (AMA). It makes use of an AI Copywriting device to generate publication content material for its 100,000 subscribers. Through the use of AI publication analytics, and personalization, the AMA can customise headlines and content material to particular person subscribers.

What impact did this have? A 42 % month-to-month engagement fee that beats the business normal and retains subscribers returning for extra.

Whereas these outcomes are superb, that doesn’t imply it’s best to rely completely on AI Copywriting instruments. Use them as a place to begin, add your personal tone and voice, and make sure you embody the private contact.


Why Ought to You Use an AI Copywriting Software?

There are just a few explanation why entrepreneurs and copywriters would possibly use these instruments.

First, utilizing Copywriting AI instruments saves you time. These instruments can analyze knowledge a lot faster than people can, to allow them to immediately generate full articles.

Additionally, simply take into consideration how handy AI Copywriting is. In the event you want bulk content material, reminiscent of product descriptions, AI Copywriting handles these jobs for you, so that you’re free to concentrate on extra demanding advertising duties like lead era and KPI monitoring.

Lastly, AI Copywriting instruments can prevent from the dreaded “writer’s block” that each author experiences in some unspecified time in the future. Whether or not you need assistance brainstorming concepts or producing some content material, an AI device might help you get going once more.

In the event you’re a busy content material creator with a number of deadlines or desires of scaling your content material manufacturing, it’s price exploring how AI Copywriting could make it easier to. As well as, in case you are a basic marketer with lots of totally different roles, you’ll be able to broaden AI Copywriting to assist with areas like creating meta titles and meta descriptions.

AI Copywriting Limitations

Like all digital advertising device, AI Copywriting has its limitations.

First, though AI tech is spectacular, AI Copywriting instruments don’t write something really unique. Keep in mind, we’re speaking a couple of machine. They’re “fed” articles and content material written by human copywriters and primarily combine them as much as create one thing new.

AI instruments produce nice copy, however simply because it’s “new” copy doesn’t imply it’s unique.

What’s extra, AI instruments can’t replicate human emotion. Why is that this a disadvantage? Properly, emotion issues in advertising. In truth, on the subject of client shopping for habits, feelings are more influential than every other variable, so it’s best to attempt to invoke emotion by means of your content material.

In brief, whereas it’s nice for bulk tasks, you may not discover AI Copywriting useful for crafting these extra emotive posts that want a private contact and true inventive thought.

Lastly, the AI instruments we’ve got proper now aren’t nice at choosing up “awkward” phrasing. Though the writing (often) makes grammatical sense, you continue to have to proofread the copy to determine any incorrect phrases and awkward wording.

The takeaway? AI Copywriting instruments can help your advertising efforts, positive, however they’re not a whole substitute for human content material creation. Simply consider them as one other extremely useful gizmo in your toolbox.

5 AI Copywriting Tools for Content material Creation

Able to check out some Copywriting AI instruments? There are lots on the market, however listed here are the 5 I counsel you attempt first.

1. CopyAI

Acquired author’s block? CopyAI is right here to assist. From brainstorming matters to crafting social media posts, CopyAI might help you go from caught to impressed inside minutes.

How does it work? It’s a easy sufficient idea. CopyAI makes use of a extremely superior machine language mannequin, GPT-3, to supply genuine, human-like copy virtually immediately. You simply choose a replica kind, present some phrases, phrases, and descriptions to base content material round, and watch CopyAI do the remainder.

Key Options

One factor that’s nice about CopyAI is how easy it’s to start out. You solely want to offer just a few phrases to generate copy, together with Instagram captions, product descriptions, and even listicles and thought management items in seconds.

What makes CopyAI stand out, although, is its suite of concept era instruments. Whether or not you want a weblog put up concept otherwise you’re simply caught on easy methods to craft nurture sequences, CopyAI will get you transferring once more.


You’ll be able to select from three packages. There’s a free one, which limits you to 2,000 phrases a month, or for the $49 Professional bundle, you get 40,000 phrases month-to-month. As a part of the Professional bundle, you additionally recover from 90+ Copywriting instruments, together with low cost/gross sales and nurture sequences you’ll be able to create content material in 25 languages.

If you wish to help a bigger workforce, you’ll be able to contact for a demo utilizing the ‘Get in Touch’ button on the location.

In the event you’re not sure if CopyAI is best for you and also you need to give it a go, maybe take a look at out the free bundle first, or attempt a few of the free Copywriting AI instruments, which embody a:

  • Meta description generator
  • Name to motion instruments
  • LinkedIn headline generator
  • Sentence rewriter
CopyAi AI Copywriting tool.

2. Wordtune

We’ve all been there. We’re slaving away at an article, assume we’re completed an superior job, then we return and take a second take a look at our work.

The issue? You understand you may enhance a few of the content material, however you simply can’t see how.

We are able to’t all afford an editor, however the Wordtune AI Copywriting device is inside many individuals’s budgets.

Wordtune works alongside you in actual-time, serving to you rephrase and reword your content material with out sacrificing circulation, tone, or which means.

Because it’s not a totally-fledged article generator like CopyAI, it’s greatest for entrepreneurs who need to write copy and need assistance shaping it, decreasing enhancing time, and enhancing sentence construction whereas supplying you with the inventive freedom to put in writing your content material.

Wordtune's AI Copywriting tool.

Key Options

Designed with the discerning content material author in thoughts, Wordtune assists with the whole lot from sentence size to full-size article rewrites. This could possibly be nice for entrepreneurs seeking to repurpose content material throughout totally different platforms who need assist condensing and rewording their copy.

When you add the Chrome extension, you’ll be able to immediately use it throughout common web sites reminiscent of Google Docs, Twitter, Grammarly, and LinkedIn, making it one of the vital environment friendly AI Copywriting and grammar-help instruments on the market.


In the event you simply need assist rewording a sentence or two, there’s a free plan.

Nonetheless, if you’d like entry to options like sentence size controllers, tone adaptation, and an article summarizer, join Premium. You’ll be able to both pay $24.99 a month or get monetary savings and pay $119 for the yr. You’ll get entry to all options aside from workforce billing.

Do you have got a bigger enterprise or a number of groups working collectively? Take a look at the Premium for Groups tier. For additional details about their bundle, simply contact Wordtune via the ‘contact us’ link.

3. Copysmith

Need assistance scaling your advertising and driving progress by means of copy? Take a look at Copysmith.

Whether or not you’re a freelancer otherwise you’re managing an in-home advertising workforce, Copysmith offers you the AI Copywriting instruments you’ll want to speed up your progress by means of tailor-made advertising, not simply create nice copy.

Key Options

Copysmith boasts a powerful vary of instruments for busy advertising groups and copywriters.

For instance, in the event you run a web based retailer or promote on a platform like Etsy or Amazon, Copysmith has a complete vary of instruments purely for producing copy.

As a marketer, maybe you want taglines to spice up your model profile? Copysmith can flip your model imaginative and prescient into participating, memorable advert copy, and you may retailer all of your shopper copy in a single place.

Copysmith's AI Copywriting tool.


Sadly, there’s no free choice, however in the event you’re joyful paying for AI Copywriting help, you have got three choices.

First, we’ve bought the Starter bundle. For an annual subscription, it’s $192, which works out at $16 monthly. Nonetheless, you’ll be able to as an alternative go for a month-to-month subscription, which is $19 monthly. In your cash, you’ll get 20 plagiarism checks monthly, Google Advert integrations, and Chrome extensions so you’ll be able to entry Copywriting help inside your browser.

Subsequent, there’s the Skilled tier, which prices $600 per yr (figuring out at $50 monthly) or $59 for a month-to-month subscription. You’ll get the whole lot within the Starter bundle, plus 100 plagiarism checks and 400 credit (as much as 260k phrases month-to-month) to get your inventive juices flowing.

Lastly, there’s the Enterprise bundle, which provides limitless content material creation and plagiarism checks, a collection of integrations, customized templates, and in-app help.

To search out out extra in regards to the Enterprise bundle, choose the ‘Schedule a Demo’ link on the pricing web page.

4. Wordsmith

Do you rely closely on knowledge in your day-to-day determination-making? Then you definitely would possibly need to try Wordsmith.

Wordsmith's AI Copywriting tool.

This platform generates pure-sounding content material based mostly on analyzing giant knowledge units, so you should use it for the whole lot from journalism to monetary reporting.

Key Options

Wordsmith permits everybody to develop into an information professional by utilizing an AI Copywriting device that transforms chilly, laborious knowledge into insightful narrative. The corporate can boast the related Press, Yahoo! Sports activities, and the NBA’s Orlando Magic amongst its purchasers, and it’s able to bulk content material creation.

Wordsmith additionally provides simple scalability, lightning pace, and actual-time evaluation, whereas permitting you to publish wherever.


The pricing construction isn’t public, so you’ll want to request a free demo and inform Wordsmith a bit extra about your enterprise and content material must get a quote.

5. Writesonic

In search of a Copywriting AI device you’ll be able to scale as your enterprise grows? Writesonic could possibly be the reply.

“Trained” on profitable copy from common manufacturers, Writesonic is the AI Copywriting device of selection for over 300,000 customers, together with freelancers and international companies. It’s simple to make use of; merely choose a template, provide just a few strains of description, and Writesonic gives a number of copy samples so that you can select from.

Key Options

Writesonic is nice for entrepreneurs who need to automate their extra mundane writing duties like welcome emails and web optimization meta descriptions. The billing construction is actually versatile, too, so you’ll be able to scale your bundle to fit your evolving enterprise wants.

Nonetheless, one of many standout options is the touchdown web page generator. By supplying only a few key particulars, you’ll be able to immediately generate an optimized, participating touchdown web page. For an concept of Writesonic’s capabilities, try an interactive example.

Writesonic's AI Copywriting tool.


There are three pricing tiers.

  • free Trial. This provides 6,250 phrases, which is sufficient so that you can check out Wordsonic’s varied instruments.
  • Quick Kind bundle, providing quick-type content material templates like Fb adverts, product descriptions, and paragraphs. This bundle prices $10 a month and provides you 12,000-120,000 phrases monthly relying on whether or not you select the ‘economy,’ ‘average,’ ‘good,’ or ‘premium’ choice.
  • Lengthy Kind bundle provides content material like lengthy-type articles like weblog posts and ebooks for $19 a month, or $13 in the event you select the annual deal. The lengthy-type deal additionally offers you a whole article rewriter, bulk processing, precedence help, and precedence entry to new options.

Every bundle comes with 25 plus languages, Zapier integrations, a 1-click on WordPress exporter, and browser extensions.


What’s AI Copywriting?

AI Copywriting is using synthetic intelligence to put in writing copy in your web site or advertising campaigns. This might embody something from web site textual content to e-mail newsletters to social media posts.

Is AI Copywriting Price It?

Properly, it depends upon your wants. In the event you’re searching for a fast and simple strategy to generate giant quantities of high quality copy, then AI is likely to be an excellent choice for you. AI Copywriting instruments are nice for outlining, producing concepts, and getting over the worry of a clean web page. Nonetheless, though they’re a helpful place to begin, you continue to want so as to add your personal voice, verify details, and add stats and different content material to make it distinctive and supply worth to your viewers.


Whether or not you’re a digital marketer or a busy copywriter, AI Copywriting instruments might help you scale your content material creation and obtain your enterprise objectives. They’re simple to be taught and enjoyable to make use of, and better of all, they produce pure, participating copy to help your content material wants.

Since each AI Copywriting device is barely totally different, it’s greatest to take a look at a free trial or two earlier than you decide to a purchase order. This manner, you get a way of how the instruments work and which one greatest helps your enterprise technique.

Have you ever tried AI Copywriting instruments but?

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