Google Will Reject Ads Leading To Pages With Intrusive Advertising

Google Will Reject Ads Leading To Pages With Intrusive Advertising

Google Ads is implementing a brand new coverage requiring touchdown pages to fulfill the “better Ads standards,” because the Coalition For Higher Ads laid out.

A change to Google’s vacation spot necessities coverage states if an advert results in a web page that doesn’t adjust to the higher advert requirements, Google will disapprove the advert.

Google is sending emails to advertisers informing them of the coverage change, which leaves roughly a month to make essential updates.

The e-mail reads:

“In October 2022, the Destination requirements policy will be updated to include a new policy requiring ad experiences on destinations to conform to the Coalition for Better Ads’ Better Ads Standards. Destinations containing ad experiences that do not conform to the Better Ads Standards will be informed via the Ad Experience Report, and any Ads that lead to such destinations will be disapproved.”

For those who’re working on Google Ads, this new coverage means you should be additionally cautious concerning the pages individuals land on.

Google doesn’t need advertisers sending individuals to pages that include intrusive or annoying advert experiences.

Your touchdown pages could also be complying with the higher adverts requirements already, particularly if they’re optimized for Google’s web page expertise replace.

For those who’re uncertain whether or not your touchdown pages meet the requirements, Google will inform you within the Advert Expertise Report.

Ads that don’t adjust to the higher adverts requirements are as follows:

  • Pop-up adverts
  • Autoplaying video adverts with sound
  • Ads that block guests from seeing the primary content material
  • Prestitial and political adverts with countdowns
  • Massive sticky adverts that keep on a web page because the customer scrolls
  • Advert density larger than 30%
  • Flashing animated adverts

A superb rule of thumb — if an advert interrupts a customer’s looking expertise, it’s virtually definitely in opposition to the higher adverts requirements.

Supply: Google Advertising Policies, Coalition For Better Ads

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