How to Use Google Trends to Supercharge Your SEO and Content Marketing

Image of Man using Google on Laptop

If you would like to develop a major online presence for your small business, you’ll able to afford to ignore the facility of Google and SEO (search engine marketing).

Google search accounts for greater than 79% of desktop traffic. Their high competitor, Bing, solely accounts for 7.27% – so it’s clear that Google is the place you need to focus a majority of your efforts if you need to increase site visitors.

But, to get probably the most out of your key phrase analysis, content material creation, and different SEO efforts, you want top-tier analytical instruments to measure your success and make sure you’re heading in the right direction.

Fortunately, Google has a set of free analysis instruments you need to use, together with Google Search Console (GSC), Google Analytics (GA), and the main target of our article immediately – Google Trends (GT).

Whereas GSC and GA provide you with insights into important metrics like bounce charge, click-through charge, and CPCGoogle Trends is all about presenting search pattern knowledge for a specific key phrase or question over time.

In different phrases, you’ll get to view the recognition of key phrases over a set time frame on a graph.

Google Trends knowledge is a valuable device for SEO and content material advertising if you know the way to use it, so keep tuned to study all the things you want to know.

What’s Google Trends, and How Does it Work?

Google Trends first emerged in 2006, nevertheless, it incorporates search quantity knowledge from 2004. Over time, many iterations of Google Trends and associated websites (comparable to Google Flu Trends within the early 2010s) have been used.

The idea is to use the device to uncover trending searches and key phrases that you need to use in your SEO content material.

The first function of Google Trends is the search quantity device, which could be very simple in its use.

You sort a search period into it, hit the button, and you’ll get to see a graph displaying the key phrases’ pattern over a selected time frame (the default is 12 months, however, you’ll be able to set it to return additional).

It’s a superb function since you’ll see if the period’s search curiosity is gaining momentum or falling off.

For instance, should you sort a period into GT and discover that its search quantity is excessive however shedding momentum, that’s an indication that curiosity within the key phrase is waning, so you need to keep away from it.

The identical is true should you uncover a key phrase with low search quantity, however, is on the rise. In this situation, you’d need to goal the key phrase in your content material as a result of the period is about to blow up.

That’s an outline of the device, nevertheless, it additionally incorporates many different options – the power to view YouTube knowledge as well as to Google.

Utilizing Google Trends for SEO

In the event you’re solely utilizing GSC and GA in your SEO technique you’re lacking out on all the dear perception that Google Trends can present in your campaigns.

For instance, let’s say that you just’re analyzing a brand new key phrase that you just plan to base a weblog submission on.

You head over to Google search Console to take a look at its search quantity. It’s comparatively excessive, and the key phrase issue is low so that you resolve to go all-in with it.

Image of Google Search Console Dashboard

In the event you had integrated Google Trends into the combo, you’d have seen that the key phrase is at the moment trending but is rapidly shedding recognition – and is about to see a major drop-off.

In consequence, once you launch your weblog that’s completely optimized for the key phrase, its search quantity could have dissipated totally.

That’s why viewing search pattern knowledge for a key phrase is invaluable and will aid you to keep away from investing in key phrases about to fall off. Conversely, viewing online search pattern knowledge can even aid you to choose up on key phrases which might be about to achieve critical momentum.

This is just one small instance of how one can leverage Google search knowledge on Google Trends, so let’s have a look at some extra.

Breaking down the search traits function

GT’s flagship function is the power to view detailed search pattern graphs for any key phrase you sort into it.

It’s important to notice that GT doesn’t present an in-depth quantity for search quantity. As an alternative, it graphs it utilizing a scale of 1 – 100, with 0 being the bottom level of recognition and 100 being the very best.

It’s additionally essential to know that GT attracts its knowledge from numerous sources, not simply Google search. The truth is, its search quantity index consists of:

As you’ll be able to see, GT has an enormous knowledge index, which drastically improves its accuracy.

Be aware: Net search is the one supply that allows you to view knowledge from 2004. The opposite sources solely present knowledge again to the yr 2008.

For every key phrase, you’ll have the choice of setting:

  • The info supply you need to use
  • The time-frame
  • The geographical areas you need to the goal (you’ll be able to separate them by nation/area/subregion)
  • The class you need to see

These parameters permit you to get extraordinarily detailed along with your Google Trends searches. For example, if you need to seek a key phrase and solely present outcomes from the UK throughout 2022 from net search ends in a distinct segment class – you’ll be able to simply try this.

Key phrase teams

Every time you sort a period into Google Trends, it can current you with just a few completely different ‘keyword groups’ for it.

What are these?

They’re particular key phrase classes that may alter the outcomes that you just get. For example, should you sort in ‘Dickey Betts’ into GT, you’ll have just a few key phrase teams to select from:

  • Dickey Betts (search period)
  • Dickey Betts (Allman Brothers guitarist)
  • Dickey Betts (Solo musician)
Image of Dickey Betts Search in Google Trends

As a search period, Dickey Betts would solely embrace knowledge for that key phrase.

Because the Allman Brothers guitarist, Dickey Betts would additionally embrace associated outcomes, comparable to ‘Dickey Betts Allman Brothers songs,’ and many others.

The identical is true for Dickey Betts as a solo musician – as there might be associated queries for his solo data.

The associated queries desk

Every time you enter a key phrase into Google Trends, you’ll see much more than its search curiosity over time.

In the event you scroll previous to the graph, you’ll see one of the many handiest options of GT, the associated queries desk.

Keep in mind that this isn’t yet one more key phrase suggestion device. As an alternative, it recommends associated search queries which might be at the moment trending or about to pattern.

In the event you look to the fitting of every associated question, you’ll see its search quantity improve (the proof that it’s trending). For instance, you may see one thing like ‘+2,900 %’ after an associated key phrase.

This means curiosity within the key phrase has grown by a whopping 2,900%, which suggests it’s a superb key phrase to goal.

You even have the choice to filter the outcomes to present both high searches or rising searches.

Once more, that is so helpful as a result of these key phrases use search traits knowledge as a substitute for going by uncooked search quantity alone.

As said earlier, an excessive search quantity for a key phrase doesn’t imply that it’ll keep that means without end. Without trying on the traits, you’ll don’t have any means of understanding if a key phrase is shedding or gaining momentum.

Breakout key phrases

You could sometimes discover the phrase ‘Breakout’ after an associated question as a substitute for a search quantity improve share.

Image of Breakout keywords from Google Trends

What’s that imply?

It signifies that Google didn’t have sufficient search quantity knowledge to calculate an earlier than and after share for the question.

It additionally signifies that the question is rising in curiosity by greater than 5,000% – as according to Google any questions over 5,000% mechanically will get marked as a breakout key phrase.

These key phrases will be extraordinarily invaluable, so it’s a good suggestion to goal no less than one or two of them once they present up.

Why can they be invaluable?

It has to do with the rationale why they scored such an excessive search quantity share improvement – the key phrases aren’t aggressive. They’re producing loads of personal buzz, however, few to no blogs or websites have picked up on them but.

The truth is, it’s regular for breakout key phrases to have sturdy search curiosity and quantity but after no key phrase issue. So should you goal a breakout key phrase, you stand a powerful probability of rating on a web page considered one of Google.

The dangerous information is that breakout key phrases are typically fads. This means they’ll grow to be tremendous in style for a month or two and then fade into obscurity. Nonetheless, breakout key phrases make glorious targets, and utilizing Google Trends is the quickest and simplest way to uncover them.

Discovering Associated Matters for Movies and Blogs

Are you drawing a clean on what to write about in your subsequent weblog submission?

If that’s the case, Google Trends may help you out with that. Moreover gaining perception into search traits and uncovering associated trending key phrases – GT can even aid you to develop new content material matter concepts.

Whenever you scroll down to view the ‘related queries’ desk, you’ll discover a ‘related topics’ desk after it.

The desk works precisely the identical means the associated queries desk does by displaying you trending matter concepts that customers in your area of interest are searching for out.

As soon once more, that is extraordinarily invaluable as a result the subject concepts listed here being backed up by arduous knowledge in real-time.

That may prevent a ton of legwork when it comes to creating new matter concepts. As an alternative to scouring web boards and Fb teams for perception of what your viewers are searching for, you need to use the associated matters desk as a substitute.

When you’ve discovered a subject that pursues you, GT can even aid you to discover particular trending key phrases inside that matter.

Just like the associated queries desk, every matter could have a search quantity share after it, together with whether or not the subject is a ‘breakout’ or not. Breakout matters may help you get forward of the competitors along with your subsequent sequence of blogs, movies, or podcasts.

You can even toggle the outcomes to present high searches or rising searches. Whereas high searches aren’t seeing speedy progress, they persistently generate a lot of site visitors. That makes them a protected alternative should you don’t need to danger a quickly rising key phrase changing into a fad.

Discovering key phrases for YouTube movies

In case you have a YouTube channel or focus totally on YouTube as a content material creator, you’ll be able to nonetheless profit from utilizing Google Trends.

Since Google owns YouTube, GT has all of YouTube’s knowledge (it’s even considered one of its unique knowledge sources).

YouTube is a search engine in the identical means that Google is, which is why YouTube SEO exists. To rank excessive on YouTube, you want to do key phrase analysis such as you do for Google or Bing.

And if there’s one factor Google Trends excels at, it’s uncovering trending key phrases to goal in your SEO campaigns, and YouTube isn’t any completely different.

You want to bear in mind one factor should you’re utilizing GT for YouTube key phrase analysis – to set the information supply to YouTube. In the event you neglect this significant step, you’ll wind up with search traits knowledge from the final net or Google.

Curiosity by subregion (native SEO)

You’ll positively need to use the ‘interest by subregion’ report on Google Trends when you have a neighbourhood enterprise.

Image of Interest by subregion report by Google Trends

It can present how selected key phrase traits in several cities, states, and subregions. For example, should you enter the US, you’ll see how in style the key phrase is in every state.

As you’ll be able to think about it, that’s highly effective knowledge to have should you run a restaurant or present native companies. In the event you discover that folks seek ‘New York-style pizza’ in your space greater than others, it may persuade you to add it to your menu.

Closing Ideas: Google Trends for SEO and Content Marketing

That’s an outline of how you need to use Google Trends to increase your SEO and content material advertising efforts.

GT is a helpful device you need to use together with Google Analytics and search Console.

Finding out traits is important for any sort of promotion, and SEO isn’t completely different. Understanding if a period is gaining or dropping off in recognition is one thing you’ll be able to and ought to test for each key phrase you analyse.

In the event you lack the time or workers to implement a rock-solid SEO technique by yourself, we’d love to deal with it for you at The HOTH. We provide managed SEO companies at HOTH so don’t wait to strive us out immediately.

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