What Does an SEO Consultant Do?

A statistic about using google to research potential purchases.

Do you want somewhat assist in bettering your rankings? Then you may use the providers of an SEO guide.

Chances are high that you already know the fundamentals of SEO, however, are perhaps struggling to get the outcomes you need, particularly with all the opposite work you could have on your plate.

An SEO guide could be the reply. These are unbiased specialists who present a spread of providers to spice up your rankings.

Being an SEO guide is a multifaceted job that requires lots of completely different abilities. In contrast to a company, they usually work on their very own and thus have to put on many hats. However, they could be a good match for companies which are struggling to rank.

In the event you’ve ever requested yourself:

That is the article for you.

We reply to all these questions and extra. By the top, you’ll know all the pieces you must find out about what an SEO guide is and what they do.

What Does an SEO Consultant Do For Their Shoppers?

SEO consultants present a spread of providers to their purchasers to assist them to get higher rankings. They may implement a wide range of methods and finest practices, together with the next:

  • Conduct an SEO audit. An SEO audit is an in-depth evaluation of a website’s skill to rank in SERPs. It would have a look at your website’s content material, technical SEO, backlinks, opponents, and extra. An SEO audit will spotlight methods a website can enhance its SEO and a method for obtaining these enhancements.
  • Key phrase analysis. Key phrase analysis is the application of discovering related key phrases {that a} website ought to purpose to rank for. If an enterprise hasn’t accomplished any SEO earlier, it will not be focusing on any key phrases. Even when they’ve laboured with an SEO company before now, it will not be focusing on the perfect key phrases.
  • On-web page SEO. On-web page SEO is the method of optimizing the technical elements of a website to satisfy Google’s finest practices. This may embody bettering the positioning’s content material, optimizing tags and metadata, bettering website velocity, and making the positioning safer.
  • Hyperlink constructing. The extra and higher high-quality hyperlinks a website has, the better it will likely be to rank for top competitors’ key phrases. If a website’s authority is low, an SEO guide could create several hyperlinks constructing campaigns to enhance the positioning’s backlink profile.

An SEO guide can even present a month-to-month reporting service to purchasers. The report will cowl present rankings, work accomplished by the guide, and any subsequent enhancements.

Indicators You Want An SEO Consultant

It’s normally fairly apparent when you want an SEO guide. In case your website isn’t producing leads or conversions from natural visitors — and also you take into account Google and different SERPs to be a vital part of your advertising technique — then it’s a good suggestion to work with an SEO guide.

Listed below are other indicators it’s time to seek the advice of an expert:

Your Web site Visitors are Flatlining

Visitors from SERPs are probably the most fundamental indicator of whether or not an SEO technique is working or not. In case your visitors aren’t growing over time (or it’s lowering), then you both have to work with an SEO guide or substitute your current one.

Search visitors gained’t be vital to some companies. However, these companies are very uncommon. Even should you don’t suppose Search visitors are vital for your online business, it in all probability is? Do you know that 51% of shoppers use Google to analyse an online buy they are going to make? That’s an enormous viewer you might be lacking out on should you don’t rank in Google.

You’ve Been Penalized by Google

Have your rankings tanked after a Google core replacement? Google has possibly penalized you for breaking its finest practices. Google penalties are notoriously troublesome to beat without the assistance of a Search skill, and there’s a danger you may do much more injury attempting to repair the issue yourself.

In the event you get an electronic mail just like the one under, hiring an SEO guide could also be your finest guess.

An example of being penalized by google for something on a website.

In addition to serving to your website recuperating from a penalty, an SEO guide can assist you to keep away from getting hit with extra penalties sooner or later by abiding by Google’s webmaster tips.

Your In-Home Crew Isn’t Working

Some companies attempt to construct their very own SEO workforce in-home or rent an advertising supervisor with expertise in several areas of digital advertising. Sadly, this doesn’t at all times work out. Not solely will an SEO guide be extra skilled than an in-home workforce, but they can even be cheaper — even when your SEO division is only a single individual.

You’re Too Busy to Do SEO

Even should you or your advertising supervisor be SEO specialists, there’s no assurance you’re going to have time to implement methods to enhance your rankings.

SEO is a vital advertising channel, however, different duties take priority. In the event, you’ve rushed off your ft coping with clients, suppliers, and shareholders, then outsourcing the work to an SEO guide is a brilliant transfer.

How To Discover An SEO Consultant

Discovering an SEO guide isn’t onerous. However, discovering a great one is. First, let’s have a look at a number of the commonest methods to seek out an SEO guide:

  • Ask your community. Chatting with individuals you recognize and believe in is likely one of the finest methods to seek out an SEO guide. If a fellow enterprise proprietor or supervisor is aware of a terrific SEO guide, they’re normally completely satisfied to advocate them. As a bonus, you’ll know they will ship.
  • Run a Google search. Unsurprisingly, Google is a good supplier for locating an SEO guide. A fast seek for an “SEO consultant” serves up over 45 million outcomes. If a guide is rating effectively on Google, there’s a great likelihood they know what they’re doing. This shouldn’t be the one issue you employ in your determination, nonetheless. Simply because they rank excessive on Google doesn’t imply they’ll be capable to do the identical for your online business.
Search results for the term SEO consultant.
  • Use online directories. There are several online directories that acquire evaluations about SEO professionals. Clutch, UpCity, and G2 are nice locations to start. As soon as once more, take these evaluations with a pinch of salt. Simply because a guide is topping the rankings doesn’t imply they’re perfect for you. Like Google, they’re an effective way to get a shortlist of appropriate candidates somewhat than pinpoint one.
The online directory Clutch.
The homepage of the Moz blog.
  • Publish on job boards. Job boards like Upwork, AngelList, and Dynamite Jobs are nice locations to publish an advert. The great thing about this methodology is that SEO consultants will come to you, which means all it’s important to do is interview them. What’s extra, many of those job boards vet candidates earlier than they will even apply.
A job board with various seo consultants.

Traits of A Good SEO Consultant

There are several traits that set nice SEO consultants aside from the remaining. I like to recommend you Search for the next attributes when interviewing potential candidates.

Several years of expertise. You don’t need a rookie SEO as your guide. The longer an SEO guide has been working within the business, the higher. They’ll have laboured on extra websites, have a greater understanding of what works and have extra case research to again up their success.

Confirmed outcomes. Any SEO guide prices their salt can have a string of case research to again up their work. They need to be capable to present precisely what they did to enhance an earlier consumer’s rankings and the impression that they had. They need to even be completely satisfied to place you in touch with earlier purchasers.

A list of companies who use SEO consultant.

An extended-time period is imaginative and prescient. You need an SEO guide that’s in it for the lengthy haul, not somebody who’s going to depart you for a brand new consumer after a few months. So select a guide who explains the lengthy-time period advantages of SEO to your online business and has a roadmap of how one can obtain them.

Sees the larger image. SEO is only one part of a holistic advertising technique, and a great SEO guide will respect that. As such, they need to show you how to fold your SEO technique into different advertising initiatives and be keen to work with different workforce members and departments in your organization to enhance your broader advertising targets.

SEO Consultants vs. SEO Companies

SEO consultants aren’t the professionals you’ll be able to rent to enhance your rankings. It’s also possible to work with an SEO company. Whereas SEO consultants are normally one-individual corporations, SEO businesses can have 5, ten, and even lots of workers.

Whereas there are similarities within the providers each an SEO guide and an SEO company can supply purchasers, there are additionally some fairly huge variations between the 2.

SEO Consultants Could Require Your Assist, SEO Companies Received’t

In the event you select to work with an SEO guide, then you are definitely in all probability on the lookout for a private, one-to-one service. What you won’t notice is that they are going to in all probability want your assistance to enhance your rankings, too. As a result of SEO, consultants work on their very own, they usually don’t have the assets to supply an accomplished-for-you service. This means they might ask your workforce to write down extra content material, change your website or carry out different SEO-related duties.

That’s very completely different from an SEO company that can carry out each SEO activity in-home.

Companies Value Extra, However, You Get Extra For Your Cash

Companies will normally cost extra for their time than SEO consultants. That’s a result of having workers to pay and overheads to cowl, whereas SEO consultants usually make money working from home. For smaller companies, which will imply an SEO guide is a way in which to go.

However different companies could need to pay extra for a company as a result they know they’ll get extra bang for their buck. That’s as a result of a company providing you entry to dozens of specialists somewhat than only one. Having extra individuals working in your mission additionally means you get work delivered faster. There’s a great likelihood you’ll see outcomes sooner, too.

Each company and Consultants Supply Nice Recommendation

At the finish of the day, should you select a great SEO guide or SEO company, you’ll nonetheless be receiving wonderful recommendations. Most consultants and businesses are devoted to their craft, go to the best conferences and check slicing-edge ways. Chances are you’ll get entry to a couple of extra specialists while you work with an SEO company, however that doesn’t make an SEO guide any much less skilled.


What is an SEO guide?

An SEO guide is an unbiased skill that helps companies rank higher on SERPs.

What does an SEO guide do?

An SEO guide gives a spread of providers to enhance the Search rankings of Google. This consists of an SEO audit, on-web page SEO, and off-web page SEO.

What abilities ought an SEO guide have?

An SEO guide wants a spread of abilities. They should have technical abilities to enhance on-web page SEO, be capable to create nice content material and be a great communicator.

How can I discover a good SEO guide?

You’ll find a great SEO guide by looking out evaluation websites, operating a Google search, asking your community, and posting on job websites.


SEO consultants can ship unbelievable outcomes to small companies, serving them to enhance each side of SEO. From hyperlink construction to on-website optimization, a great SEO guide can do all of it.

However, they aren’t at all times the best alternative for everybody. For some companies, working with an SEO company is a more sensible choice. You probably have the price range, an SEO company will show you how to get extra accomplished in much less time, supercharging your ends in the method.

Whether or not you’re hiring an SEO guide or an SEO company, you’ll be able to look in lots of identical locations and seek for comparable traits. Or you’ll be able to ask my company for assistance.

So what’s proper for your online business? An SEO guide or an SEO company?

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